中小型企業(yè)網(wǎng)站制作都有一個(gè)共同點(diǎn)，網(wǎng)站內(nèi)容少，網(wǎng)站欄目千篇一律，沒(méi)有什么特色，除了關(guān)于我們，聯(lián)系我們，就是產(chǎn)品信息，沒(méi)有能站在瀏覽者的角度去設(shè)計(jì)網(wǎng)站，當(dāng)然這跟很多網(wǎng)站建設(shè)公司的水平有著很大的關(guān)系，其根本還是企業(yè)對(duì)網(wǎng)站建設(shè)，網(wǎng)絡(luò)營(yíng)銷認(rèn)識(shí)不足。
Small and medium enterprises production sites have one thing in common, the website content, website column follow the same pattern, no features, in addition to about us, contact us, is the product of information, not to stand in the perspective of the viewer to design a website, of course this with a lot of website construction company level have a great relationship, the fundamental or enterprise website construction, network marketing knowledge.
對(duì)于內(nèi)容少，又沒(méi)特色的企業(yè)網(wǎng)站開展網(wǎng)站優(yōu)化工作，多少有一定的局限性。想要突破需要從下面幾個(gè)方面來(lái)展開：
For the less content, and no special corporate Web site to site optimization work, how many have some limitations. Want to break through the need from the following several aspects:
1.網(wǎng)站本身結(jié)構(gòu)，從欄目設(shè)置到代碼的書寫到網(wǎng)站結(jié)構(gòu)布局都要考慮到搜索引擎的友好性，把網(wǎng)站其他條件提高來(lái)彌補(bǔ)網(wǎng)站內(nèi)容少的不足，以此來(lái)提高整個(gè)網(wǎng)站的質(zhì)量！
1 the site itself from the structure, columns to writing code to the site layout should take into account the friendly search engine, to make up for lack of website content less raise other site conditions, in order to improve the quality of your web site!
2.內(nèi)容方面，盡量增加行業(yè)相關(guān)的內(nèi)容，如果條件有限，可以考慮建立企業(yè)博客，來(lái)更新網(wǎng)站內(nèi)容，保持一定的規(guī)律也能讓網(wǎng)站的內(nèi)容充實(shí)起來(lái)。
2, try to increase industry related content, if the condition is limited, can consider the establishment of the enterprise blog, to update the website content, to maintain a certain rule can also let the website content rich.
3.關(guān)鍵詞的選擇上面應(yīng)該更偏重于和產(chǎn)品相關(guān)的長(zhǎng)尾詞，而不要太追求行業(yè)熱門關(guān)鍵詞，因?yàn)橛刑嗟男袠I(yè)網(wǎng)站在和你爭(zhēng)搶這塊肥肉，可以選擇一些偏冷門的關(guān)鍵詞。
Choose the top 3 keywords should be more emphasis on products and related long tail word, and not too the pursuit of industry popular keywords, because there are too many in the industry Web site and you for this fat meat, can choose some partial unpopular keywords.
4.外部鏈接的建設(shè)方面，要注意在選擇外鏈對(duì)象的行業(yè)好是與自己相關(guān)，或者存在潛在的關(guān)系，好比你是做婚紗攝影的工作室，除了可以和同行攝影工作室做鏈接，同樣可以和鉆戒類網(wǎng)站，生活消費(fèi)類網(wǎng)站交換鏈接。
4 external links construction, attention should be paid to the chain object in the choice of the industry with their best is relevant, or the presence of potential relationship, like you do wedding photography studio, in addition to do link and peer photography studio, can also and diamond class website, living consumer websites Link exchange.